ART DIRECTION, GRAPHIC DESIGN, PHOTOGRAPHY
❸ FONDATION HCB / BRANDING, LOGO DESIGN
The aim of this group project was to revitalize and create an entire new identity for a famous photography museum based in Paris called « Fondation Henri-Cartier Bresson » which was then applied to the logo, the poster, business cards and various other printed materials and digital contents.
We decided to refresh the logo by creating a monogram (HCB) inspired by the modern architecture and the circulation of the new exhibition space itself, in order to develop an simple, elegant and effective design proposal.
We decided to refresh the logo by creating a monogram (HCB) inspired by the modern architecture and the circulation of the new exhibition space itself, in order to develop an simple, elegant and effective design proposal.